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Volume per format per month on yucatan.com.mx
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 1,237,860,736 | 4,745,517 |
| Video | 414,977,184 | 3,549,787 |
| Google Outstream video | 44,692,628 | 1,734,704 |
| Standard or Expandable | 65,686,660 | 1,475,242 |
| Lightbox | 49,246,296 | 1,257,033 |
| Flipbook | 25,467,522 | 1,113,088 |
| Native display | 7,772,071 | 468,641 |
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