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Volume per format per month on tomshardware.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 3,574,973,696 | 6,061,766 |
| Video | 660,104,512 | 4,797,486 |
| Standard or Expandable | 302,370,912 | 2,566,822 |
| Native display | 33,373,812 | 1,842,879 |
| Flipbook | 28,844,008 | 1,030,888 |
| Google Outstream video | 30,891,664 | 1,015,093 |
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