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Volume per format per month on readwhere.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 51,443,892 | 4,045,880 |
| Lightbox | 12,858,280 | 1,612,766 |
| Google Outstream video | 3,656,353 | 88,812 |
| Standard or Expandable | 3,234,035 | 49,285 |
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