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Volume per format per month on psychologytoday.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 95,281,288 | 4,632,051 |
| Lightbox | 37,404,052 | 1,912,695 |
| Google Outstream video | 24,097,484 | 976,427 |
| Flipbook | 22,730,074 | 903,697 |
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