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Volume per format per month on piudonna.it
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 1,645,101,952 | 5,858,835 |
| Native display | 162,026,848 | 5,466,125 |
| Video | 360,381,504 | 5,423,683 |
| Google Outstream video | 190,949,600 | 3,448,245 |
| Lightbox | 165,316,768 | 3,308,000 |
| Flipbook | 143,747,680 | 3,291,169 |
| Standard or Expandable | 146,227,680 | 2,678,102 |
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