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Volume per format per month on mobcup.net
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 125,438,624 | 6,814,138 |
| Google Outstream video | 275,693,280 | 6,564,127 |
| Lightbox | 213,066,992 | 6,382,628 |
| Flipbook | 39,033,680 | 4,613,687 |
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