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Volume per format per month on lifehacker.ru
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 116,767,568 | 5,514,816 |
| Video | 10,302,958 | 1,284,139 |
| Lightbox | 13,109,026 | 1,192,949 |
| Google Outstream video | 11,482,374 | 1,077,356 |
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