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Volume per format per month on latercera.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 660,113,472 | 10,979,159 |
| Google Outstream video | 235,586,080 | 5,989,362 |
| Video | 277,835,712 | 5,741,747 |
| Lightbox | 392,121,120 | 4,770,878 |
| Flipbook | 201,430,160 | 4,191,474 |
| Native display | 25,024,272 | 3,023,636 |
| Standard or Expandable | 3,946,729 | 660,645 |
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