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Volume per format per month on kayak.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 217,713,712 | 4,373,414 |
| Standard or Expandable | 156,745,520 | 2,226,790 |
| Flipbook | 18,221,728 | 1,098,787 |
| Native display | 4,910,345 | 72,940 |
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