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Volume per format per month on itbusinessinsider.com
| Format | Impressions available | Users |
|---|---|---|
| Lightbox | 58,778,496 | 5,402,788 |
| Native display | 23,693,996 | 4,796,221 |
| Google Outstream video | 34,383,760 | 4,704,532 |
| Flipbook | 21,605,046 | 4,411,753 |
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