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Volume per format per month on espncricinfo.com
| Format | Impressions available | Users |
|---|---|---|
| Native display | 312,388,640 | 5,579,245 |
| Lightbox | 651,899,584 | 4,773,792 |
| Standard Only | 1,032,742,208 | 4,352,135 |
| Flipbook | 179,087,872 | 3,980,416 |
| Video | 66,599,348 | 1,593,385 |
| Google Outstream video | 4,952,997 | 105,433 |
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