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Volume per format per month on arstechnica.com

Format Impressions available Users
Native display111,421,0244,413,804
Video128,646,4724,331,030
Standard Only1,133,082,4964,184,343
Standard or Expandable123,393,3842,482,322
Native video22,200,3821,490,578
Flipbook9,025,669455,088
Google Outstream video3,533,082366,102

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