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Volume per format per month on 9to5mac.com
| Format | Impressions available | Users |
|---|---|---|
| Standard Only | 637,891,456 | 4,418,961 |
| Standard or Expandable | 118,302,656 | 1,231,423 |
| Video | 72,427,944 | 1,141,402 |
| Lightbox | 10,424,302 | 680,562 |
| Google Outstream video | 21,303,284 | 431,260 |
| Flipbook | 16,282,411 | 316,759 |
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